Designing Your Own Sales Brochure
To have an easy way of marketing your business, then you have to use some brochures. Direct mail campaigns still generate some money. It is projected that advertisers who spend on direct mail can get a high return on their investment%!. Printed materials go a long way in marketing campaigns, and certainly will give you advertising security for trade shows and mail campaigns.
Be Your Brochure Designer.
You do not need to graduate with a degree in graphic design to do some design work. You can easily come up with an engaging brochure as long as you put your mind into it. Here are some tips that can help you come up with effective print marketing alternatives very fast.
Prior to designing a brochure, you need to ensure that you are putting the correct content into it. Professional designers know very well that powerful language and hitting the appropriate points can ensure that whatever your layout is, it meets your customer’s needs.
Think about some of the frequently asked questions clients have when they visit your store or use your services. Consider what you believe is your strongest selling points are and emphasize them.
Keep it Simple.
A leaflet designer knows that it is ideal to keep things easy and streamlined. A brochure does not need to have some funny shape or gimmicks; you only need to focus on the message you want to pass across. For your very first set of brochures, use the simple tall two fold format. A simple brochure is good enough for marketing as long as they convey the right message and you get a response from your customers.
Is picking out colors and fonts for the brochure a problem? You can use the branding in place. Use your brand colors and fonts for your shop or business website. This is important since it creates some consistency which helps consumers in making a connection between the colors and your brand. Now is the perfect time to create some logos and use them in your brochure too.
Add Some Value.
The very last thing you need is to get a customer to pick up your brochure then discard it. Therefore you need to add more value to it than just business information. For instance, talk about why the customer should choose your company. Could it be because you use high-quality ingredients or your years of experience? .
Do Not Forget Your CTA.
A customer gets your brochure, then what’s next? Whether you would like your client contact you for additional info or buy your products, you have to make that clear in the brochure.
A Call to actions (CTA) prompts your clients to act on the brochure. Use of the phrases “contact us now” or “visit ____ for more info” can be enough to make them take action.