Guide to Designing a Law Logo
Law logos that most firms use are already over used. Most of them think that a gavel or the scales of justice are good to put in their logos, but the truth is, every law firm thinks that way and you won’t find a law firm without these symbols. Law firms need to be creative with their logos so that they will stand out from the crowd. Here are some ideas that can help you create a better looking logo than you now have.
Classic designs are still in and looks great. You can communicate what a lawyer does by using a pillar, the scales of justice, or a gavel. Even without using words, people know that your business is the law. But a logo does not have to be the first picture of a gavel that you see. You need to add something creative to it. Newspapers, lighthouses, and even animals can be used to create a gavel and pillars. Giving your old icons a new twist is what we are trying to say here.
There are many great logos that are created from a single thing. The first letter of one of your partner’s names can be a good example. Better still if most of the partners have the same letter in their names. If you make the logo focus on a single letter especially one of the rare ones, then it could be a good way for your brand to be known well. You can use the letter Z if your company name is Zanes Law.
It is through your logo that people will know what your specialty is. Putting a man and a woman in your logo will let people know that you deal with something to do with a marriage relationship and thus make them think of you as a divorce lawyer. A person on crutches would be a good logo for a personal injury lawyer. You can use marijuana leaves to portray the scales of justice. These are ideal for a niche market. These logos will connect you to your customers. If people see your logo, then they will surely know if you are the right lawyer for their needs.
You can also use you law firm’s name in your logo. Your name can have the power to attract clients to your firm. You can build your reputation or your brand this way. It is with the execution of the design that can be the source of the problem. If you want to put a professional stamp to your logo then you can put an icon or a monogram and pair it with your name. When people sees your logo, they should be made confident to trust in the integrity of your business.